The survival rate of beauty salons with manual operation was only 9.6%, while the survival rate of beauty salon with high-tech beauty equipment was 86.6%. The difference between the two was 77%.
Beauty project profit ratio: breast weight loss project accounted for 32.8%, 27.2% whitening whitening project, basic care projects accounted for 21%, SPA replenishment projects accounted for 15%, other projects accounted for 4%. Beauty salon beauty equipment to introduce the priority of the project are: body sculpting to lose weight, whitening whitening, intelligent physiotherapy, wrinkle removal, replenishment, foot therapy, photorejuvenation, and other projects.
Beauty salon to change the mode of operation and the ratio: the introduction of high-tech beauty equipment (42.6%), promotions, none other, increased costs (37.4%), the introduction of high-end talent, increase shop management (12.7%), ), Hosting (0.9%).
The three factors of Market forward
According to statistics, the Chinese beauty service industry output value has reached 180 billion yuan, more than 200 times than 20 years ago. The last two years involved in the number of beauty consumption has reached more than 300 million people. At present, China's direct employment of beauty services to 7.5 million people, beauty salons and other institutions for a total of more than 150 million, the last five years the number of new stores accounted for 78% of the total. Experts predict that in the next 5 years, China 's beauty consumption will double, the annual rate of 15% increase. Global beauty is no exception.
1. High-tech beauty equipment demand for beauty salons, the operation of high-tech intelligent equipment, beauty salons do not need to operate on the training of beautician equipment, spend too much, but also to minimize the beautician to switch to beauty salon and brought technical loss. Once the beautician quit, beauty salons in the technical advantages and will not be lost.
2. Many customers have done for many years beauty, understanding of the beauty knowledge channels increased, analysis of skin and sometimes experts more than beauticians also. The maturity of the consumer awareness increases the difficulty of service for the workshop, the normal level of service in general beauty salons, the survival will be more difficult. Such as traditional slimming, thin, whitening and other care projects, simply use the product has been unable to make consumers feel satisfied, the equipments must be used to improve the care results.
3. The level of consumer demand improvement, but also to some extent to promote the high-tech beauty equipment market demand. Now the beauty salon, if do not have beauty machines, will make customers feel relatively low grade. High-tech beauty equipment compared with the traditional way of beauty, whether it is cosmetic or cosmetic effect, have reached a higher realm.
Manufacturers point of view: As the instrument manufacturer, STARNEWTECH beauty equipment on the current market have a more direct experience. Now, China's beauty equipment on the market there are many manufacturers, but the brand really meet the international standards rarely. In the high-end equipment has a very large market demand, high-tech equipment is also the future development of China's beauty equipment market trends.
Now the instrument technology than in previous years a lot of progress, demand for hot spots are still thin, hair removal, freckle and wrinkle-based, technical content higher than before, the effect is more significant and more lasting. Optical technology and medical beauty equipment is the next few years an important trend in the development of instrument technology. In recent years the rise of medical beauty, but also to promote the development of medical beauty equipment technology. In the service, customer demand-oriented, not just a simple sales of products, but also provide more follow-up services, such as marketing planning and project operations support. On the current beauty salon, if there is no instrument, will make customers feel relatively low grade. In this era of complete competition, beauty salons must have the characteristics of the business to survive for a long time, and hardware equipment is operating characteristics reflect the beauty salon is an important aspect. At least in the next 5 years, weight loss, weight loss is still the market's most popular needs. In the instrument function, multi-functional, multi-in-one instrument will become the future direction of the development of the beauty equipment market, this can save a lot of cost for the beauty salon. Static point of view, the current market has become saturated, but this is only for the old product, the market demand is always an objective reality. The use of traditional products, the effect is not good, need to help improve the efficiency of equipment, which is to promote the development of the instrument market favorable factors.
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